Happy Independence Day

15^th August 1947, History marked Independence Day for India.

Our National holiday is observed throughout India with flag-hoisting ceremonies, parades and cultural events. We generally celebrate the day by displaying the national flag on our attire, accessories and homes; by listening to patriotic songs, watching patriotic movies; and bonding with family and friends.

But I feel freedom is not just a social phenomenon. It’s more of a psychological one. For me freedom is to spend an evening with like minded people at a nice location without caring about the way they would judge you. Siblings are perfect example for such company.

Accompanying my sister at her studies or guiding her makes me feel independent. Talking to her for no apparent reason for hours and hours makes me feel light. Her smiling face and funny talks makes it easier for me to scroll through my rough times. It takes only one moment to call her and say that ‘I need you’... and bang... she enters through the door to cheer me up. She takes worries of the entire world but never lets it obvious in her behaviour. I feel the epitome of happiness in her company. Though younger to me she takes care of me and my problems just like my mom.

I feel it will be great, if I could gift her something as live as she is, for the Independence Day celebration. But no static thing can be so dynamic. Thus I planned to gift her EXPERIENCE, that makes her truly INDEPENDENT

http://allevents.in/ gave me ample of options to select from the variety of business events. Easy to scroll website, featured the events date wise and category wise. It’s the world platform for learn-able and enjoyable events and parties.

The procedure for posting the event is also too simple. Thus whether you want to attend or organize, all event seemed a quite comfortable platform for both.

Do check the website and post your comments for the same under the blog. Happy Independence Day once again.

Go Online..!!

Last Sunday, A client took personal consultation appointment after one of my personal branding sessions. She brought her mother to the meeting. I was confused for a while till they disclosed that the mother wanted my consultation. Though titled as an Expert in the field, it was a new experience for me. Suggesting a way of lie to someone who is married for the time equal to my age! I was all ears to what she had to say.

She proudly conveyed that since childhood she was very creative and productive with the things around. Though the people around never discouraged her but it was always looked at as her hobby. No commercial gain was ever expected from it- even by her own self. Getting married was her golden period as she was busy taking care of family and loved ones. Kids kept her busy later. She lost the touch of all creativity based projects except cooking. She started feeling parted from her own self now, when her daughters started earning and she had to be at home just because she had nowhere to be. She had to watch TV as she had nothing else to do. Her self confidence started to drop.

I finished with the consultation with best of my knowledge  but a thought didn’t leave me, “if a female, well educated, well equipped and creative enough to explore new possibilities would lose self confidence, then what would happen to women with neither of the above..!”

I started searching around to help many such women who are restricted to be home, but are passionate to build their individuality. My search landed me to an online platform: ezebee.com!

I found it to be a new cool online platform for creative and small businesses to sell online worldwide!

If you create jewellery, you're a graphic designer, or you want to show off your woodwork skills, you can promote yourself on ezebee.com. Inside your showroom, you can write blog posts, create events and connect your social media, everything all in one place!....Free!!

 India is full of creative people who unfortunately don't always have access to the facilities to host as website or market themselves; ezebee.com is a place to do all of these things for free. They bridge the gap to the rest of the world and help to give small businesses the extra push they need and deserve.

Self Packaging

Personal branding focuses on “Self-Packaging,” where

“Success is not only determined by individuals’ internal sets of skills, motivations, and interests but also by how effectively they are…branded”

It is more about self-promotion rather than true self-expression. The difference between the two is that self-promotion is deliberately intentional in all aspects because the individual is purposely shaping their image or persona, while self-expression can even be a byproduct of promotion.

vs.

It might sound a bit technical. A simple example for people interested in simple ways of understanding is......

You come across two people in a social gathering. One is astonishingly courteous and charming, acknowledging the crowed, having a glass of exquisite wine available. The other one is average looking guy sitting in nearby corner, staring at the entrance, immersed in his thoughts. If both appeal to you to make an investment in their respective companies, whom would YOU oblige?

A financial answer is where you see the better returns. But if I ask, whose companionship would you lure? (without knowing any one of them) Then… May be this time the Emotional Quotient would over power your Intelligence Quotient. This is Personal Branding.

Generally people perceive that end result to Personal Branding are made up facts, fake information and dummy publicity stunts. Disagreeing to them, I would like to declare, it is nothing even near to that. Many celebrities and their PR Teams have misunderstood the concept as a manipulative technique and are suffering the deeds.

Personal Branding is a magnifying tool to enlarge and display your good features, qualities and achievements so that your negatives are adequately covered in public. After a period of time your negatives are accepted in public with as equal grace as for your strengths.

That’s the power of Branding.

Register yourself for the upcoming Personal Branding workshop at JW Marriott, Juhu on 9^th August 2015.

PersonalBranding – Work Your Brand

To know more mail us at saiyati.theta360@gmail.com