Happy Independence Day

15^th August 1947, History marked Independence Day for India.

Our National holiday is observed throughout India with flag-hoisting ceremonies, parades and cultural events. We generally celebrate the day by displaying the national flag on our attire, accessories and homes; by listening to patriotic songs, watching patriotic movies; and bonding with family and friends.

But I feel freedom is not just a social phenomenon. It’s more of a psychological one. For me freedom is to spend an evening with like minded people at a nice location without caring about the way they would judge you. Siblings are perfect example for such company.

Accompanying my sister at her studies or guiding her makes me feel independent. Talking to her for no apparent reason for hours and hours makes me feel light. Her smiling face and funny talks makes it easier for me to scroll through my rough times. It takes only one moment to call her and say that ‘I need you’... and bang... she enters through the door to cheer me up. She takes worries of the entire world but never lets it obvious in her behaviour. I feel the epitome of happiness in her company. Though younger to me she takes care of me and my problems just like my mom.

I feel it will be great, if I could gift her something as live as she is, for the Independence Day celebration. But no static thing can be so dynamic. Thus I planned to gift her EXPERIENCE, that makes her truly INDEPENDENT

http://allevents.in/ gave me ample of options to select from the variety of business events. Easy to scroll website, featured the events date wise and category wise. It’s the world platform for learn-able and enjoyable events and parties.

The procedure for posting the event is also too simple. Thus whether you want to attend or organize, all event seemed a quite comfortable platform for both.

Do check the website and post your comments for the same under the blog. Happy Independence Day once again.

Go Online..!!

Last Sunday, A client took personal consultation appointment after one of my personal branding sessions. She brought her mother to the meeting. I was confused for a while till they disclosed that the mother wanted my consultation. Though titled as an Expert in the field, it was a new experience for me. Suggesting a way of lie to someone who is married for the time equal to my age! I was all ears to what she had to say.

She proudly conveyed that since childhood she was very creative and productive with the things around. Though the people around never discouraged her but it was always looked at as her hobby. No commercial gain was ever expected from it- even by her own self. Getting married was her golden period as she was busy taking care of family and loved ones. Kids kept her busy later. She lost the touch of all creativity based projects except cooking. She started feeling parted from her own self now, when her daughters started earning and she had to be at home just because she had nowhere to be. She had to watch TV as she had nothing else to do. Her self confidence started to drop.

I finished with the consultation with best of my knowledge  but a thought didn’t leave me, “if a female, well educated, well equipped and creative enough to explore new possibilities would lose self confidence, then what would happen to women with neither of the above..!”

I started searching around to help many such women who are restricted to be home, but are passionate to build their individuality. My search landed me to an online platform: ezebee.com!

I found it to be a new cool online platform for creative and small businesses to sell online worldwide!

If you create jewellery, you're a graphic designer, or you want to show off your woodwork skills, you can promote yourself on ezebee.com. Inside your showroom, you can write blog posts, create events and connect your social media, everything all in one place!....Free!!

 India is full of creative people who unfortunately don't always have access to the facilities to host as website or market themselves; ezebee.com is a place to do all of these things for free. They bridge the gap to the rest of the world and help to give small businesses the extra push they need and deserve.

Self Packaging

Personal branding focuses on “Self-Packaging,” where

“Success is not only determined by individuals’ internal sets of skills, motivations, and interests but also by how effectively they are…branded”

It is more about self-promotion rather than true self-expression. The difference between the two is that self-promotion is deliberately intentional in all aspects because the individual is purposely shaping their image or persona, while self-expression can even be a byproduct of promotion.

vs.

It might sound a bit technical. A simple example for people interested in simple ways of understanding is......

You come across two people in a social gathering. One is astonishingly courteous and charming, acknowledging the crowed, having a glass of exquisite wine available. The other one is average looking guy sitting in nearby corner, staring at the entrance, immersed in his thoughts. If both appeal to you to make an investment in their respective companies, whom would YOU oblige?

A financial answer is where you see the better returns. But if I ask, whose companionship would you lure? (without knowing any one of them) Then… May be this time the Emotional Quotient would over power your Intelligence Quotient. This is Personal Branding.

Generally people perceive that end result to Personal Branding are made up facts, fake information and dummy publicity stunts. Disagreeing to them, I would like to declare, it is nothing even near to that. Many celebrities and their PR Teams have misunderstood the concept as a manipulative technique and are suffering the deeds.

Personal Branding is a magnifying tool to enlarge and display your good features, qualities and achievements so that your negatives are adequately covered in public. After a period of time your negatives are accepted in public with as equal grace as for your strengths.

That’s the power of Branding.

Register yourself for the upcoming Personal Branding workshop at JW Marriott, Juhu on 9^th August 2015.

PersonalBranding – Work Your Brand

To know more mail us at saiyati.theta360@gmail.com

Be at your Best...!!

In today’s competitive business environment, it is important to always be at your best.  

 Following are some advice for apt grooming and styling to look gorgeous everyday..!!

Be Prepared: You never know when a job opportunity will present itself – you can run into a potential employer at the gym or on your way to the store. Take good care of your appearance at all times – even if you’re running out for a quick trip to the corner store – because a chance meeting can quickly turn into an informal interview.

Great Grooming: Establish a grooming regimen that is easy and gets your day started on the right foot. It’s not about the amount of time you spend getting ready, but rather, more about making efficient use of your limited time, by using the best products available so you can leave the house looking great and feeling confident.

The Right Color and Fit: Go for simplicity—solid colors like navy, black and grey are perfect for suits, while white or shades of blue are ideal for dress shirts.

Even the most expensive suit can look sloppy if it’s not the right size. Make sure the items in your wardrobe fit flawlessly, even if this means seeking out the help of a tailor.

Effortless Style: Above all else, it’s vital for good style to appear effortless. Trying too hard never translates well. Pay attention to those items that will help you to establish a modern classic look that is all your own: a nice watch or well made shoes or a well-fitted suit.

Keep Essentials Ready: You never know what the end of a long day will call for: a last minute interview or date, perhaps. Be prepared by keeping a drawer of essentials ready: deodorant, fragrance, toothpaste, breath freshener and a spare dress shirt.

Know more of such cute tips and rules for personal grooming in customised sessions as per your body type and social status.

Click Here to register for the event to take place at JW Marriott, Juhu.

Look Good.... Everyday...!!

‘Tom Boy’ was the compliment I often got for my appearance, till around my Post Graduation.  It’s when a marriage proposal for me twinkled; my mother took my sessions for makeover.  She guided me for the simplicity and complexity involved in woman dressing,  what  dress would suit well for which occasion, which colours to avoid, which accessories to wear, how to wear make-up, how to correct a goof-up and the list goes on and on…

It is quite an extensive study to learn how to be just perfect in every situation, WITHOUT MAKING VISIBLE EFFORT..! I am still amazed to observe my mother practice it every day.

Some women like my mother have these in them as intuitions while some like me have to learn it… But believe me... It’s Worth It..!!

When it comes to landing that executive position at work or wooing a potential partner, we always make sure that our grooming is up to scratch beforehand. Research has proven that a pleasant personality has magnified chances of getting selected in both professional as well as personal life. But why can’t we try to be presentable all the time..!!

Personal Grooming is very important part of Personal Branding. To be able to function and fit in today’s society, you must make sure your personal grooming is up to the standard. Opportunities that would surround you for your career growth or social fame are all in extricably linked to how you present yourself to the world. Grooming is simply one of those things that there is no excuse not to take time and effort with. So let’s start with the basics at the Grand Location of JW Marriott, Juhu.

Click Here to register for the event.

Everyone Can be a Brand..!!

After knowing me for a while and observing my image in minds of people, some apprentice come to me with heavy heart saying, “You can do it, But I Can’t!”

I strongly dismiss their appeal of low self confidence, encouraging them by showing their personal Strengths and a few tricks to flaunt it.

Some of such generalized ideas I would like to share here with all of you.

·         Start thinking of yourself as a brand

What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand.

A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.

·         Audit your online presence

You can’t mold perception without first understanding the current status. In other words, Google yourself and setup alerts for your name on a regular basis. Cultivating a strong personal brand is just as much about being responsive to what is being said as it is about creating intellectual property.

·         Find ways to produce value

We’ve all been there on social media and chatting platforms. Someone in your network posts something utterly mundane or ridiculous, and you wonder what compelled them to do so? A medium is not a substitute for a message. Find ways to add value to your audience by creating or curetting content that’s in line with your brand.

·         Be purposeful in what you share

Every tweet you send, every status update you make, every picture you share, contributes to your personal brand. It is an amalgamation of multiple daily actions. Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand.

·         Secure a personal website

Having a personal website for yourself is one of the best ways to rank for your name on the search engines. It doesn’t need to be robust. It can be a simple two to three page site with your resume, link to your social platforms, and a brief bio. You can always expand on the website with time.

·         Associate with other strong brands

Your personal brand is strengthened or weakened by your connection to other brands. Find and leverage strong brands which can elevate your own personal brand. Start with the three C’s: company, college, colleagues. Which school did you attend? Are there groups you can join? An alumni newsletter you can contribute to? What hidden opportunities are available within your company which you have yet to tap? Consider submitting a guest post to the company blog or look at other digital assets you can connect to your brand.

·         Reinvent

A strong personal brand is dependent on a strong narrative. In other words, what’s your story? Take a second to think of celebrities you know who have a strong personal brand. They are all have a very clear story and a consistent brand. If you have multiple passions or areas of interest, a narrative becomes even more crucial so there can be unified theme.

Most importantly, remember that a strong personal brand should be ubiquitous and ever evolving.

If you need help defining your story, I highly recommend a Personal Branding workshop.

One of such workshop have had a splendid response last weekend and is now extended to coming weekend may be just for you. (at JW Marriott Hotel, Business Lounge) Register Here

What Makes You Unique, Makes You Successful

I am passionate about personal branding since my childhood, unaware of the specific terminology at the start. My Dad always repeated a sentence “We are Different.” He made me look at myself as ‘leader – who need not follow the crowd, rather crowd follows him’. A dancer by heart, I often dreamt of dancing with celebrities during their performances on stage. A seven year old brain would rebel against Dad’s denial and could not understand his feelings at that time. Now, after 15 years of experience I understand. I completely understand that I do not stand behind the celebrities. Instead, I AM the celebrity.

A simple lesson of life is “World perceives you to be, what You allow them to”

Personal Branding is about identifying and then communicating what makes you unique and relevant and differentiated for your target audience, so that you can reach your career and/or business goals. If you understand your strengths, skills, passions, and values, you can use this information to separate yourself from your competitors and really stand out.

Personal branding is very powerful because it sends a clear, consistent and correct message about who you are and what you have to offer. A strong, authentic personal brand helps you to become known for what you're good at, sets you apart from everyone else, and can position you as a niche expert in that particular area of work.

For example, we often feel that some person is very good in making last minute arrangements while the other has the talent to attract the Crowd. One has quality of expressing while the other might be a good cook. We know each and everyone by some or the other adjective relating to their expertise, visible to us. This way, in our minds, knowingly or unknowingly, we create impressions of others. Same thing would happen when the table turns.

Each of us has a right and capacity to create a brand of ourselves...

which is worthy of a remark..!!

Feel free to write your piece of mind to me in the comment section or on our facebook page.

https://www.facebook.com/Theta360.TBI

To know more, register yourself for the upcoming event on Personal Branding – Work Your brand at J W Marriott, Juhu on 19^th July 2015.

Register Here

Personal Branding - Why?

Assume that a person was wandering in deserts for two days, searching for water. He encountered two bottles filled with clear liquid. One of them was tagged as ‘Bisleri’ and the other was untagged.

Which bottle would You pick up?

Bisleri. Obviously.

That’s Branding.

A brand is anything – a symbol, design, name, sound, reputation, emotion, employees, tone, and much more – that separates one thing from another. In case of McDonald’s, the golden arches became part of the Brand.

Branding on Business Level is common. But today, branding is becoming just as important on a personal level. After all, it's people working with people and that makes the business relationships valuable.

Why should anyone build a personal Brand?

Building a recognizable personal Brand opens professional opportunities like

·      A better Job

·         Better contacts and Clients for the company

·         Industry Recognition

And on and on.... The video link hereby is extensive enough to clear the concepts for budding readers.

 Personal Branding - Work Your Brand

So ,

Start thinking yourself as a brand and flaunt it..!!

For a Workshop on Personal Branding at JW Marriott, Juhu, Register Yourself at the following link

Register Here